Expected contributions should be from a broad and interdisciplinary perspective; marketing, communication, information science, psychology, sociology, public health…

Axis1:Expected papers should be related to transversal issues in the health industry (e.g. pricing in health services, database and health industry, choices and arbitration in health, disease management, therapeutic education...), or in one or more of the following thematic axis*:

Axis 2: Pharmaceutical industry, health products and biomedical material marketing, health equipments industry and services, the industry of health-nutrition-beauty... Evolution, revolution and perspectives (e.g. from the passive patient to the prescriptive patient, alternative markets for drugs, major conceptual shift presently occurring- from chemistry to genetic, from mass treatment to individualized curing, from acute to chronic, from curing to preventing, from push to pull, from patents to generics, from prescription to auto medication, global versus local, communication toward D2C, new stakeholders..).

Axis 3: to question the needs for a functional and strategic marketing approach for the health institutions (e.g. ownership of the marketing process, market orientation, internal-external interactive marketing, competition, cooperation and ``coopetition``, T2A and marketing strategy...)

Axis 4: Social marketing and public health, deviant behaviour prevention within the health context; (e.g.: new modes, modalities and codes in the communication process, therapeutic education, from communication on disease towards communication on health…..)

*The various thematic discussed herewith are indicative and non exhaustive.

Two types of communications are expected:

  • Scholarly contributions challenging the established theories on the subject.
  • Field contributions addressing new issues or describing implementation of innovating operating modes. Those contributions should highlight the evolution of practices and organizations within the context of implementing health marketing policies and strategies.

Two presentation types will allow you to share your analysis and research work in health marketing.

  • Standard paper (see instructions below) for plenary sessions and workshops, (20 minutes for presentation, 10 minutes for questions)
  • PowerPoint presentation of approximately 10 slides for round tables, (10 minutes for presentation, 20 minutes for debate).

The accepted and presented papers (in French or in English) will be published as proceedings from the conference. Best papers selected by the members of the scientific committee will be published in a special edition of the Journal of Business Research*.

* Subject to a sufficient number of eligible papers. If necessary, the publication will be delayed one year.

  • This is a brief summary of the formatting requirements for papers to be submitted for HMID:
  1. Title page includes the paper’s title, author’s name, his professional titles, complete contact details (professional and personal address, phone and fax number, e-mail) and acknowledgement for help and or support provided.
  2. Second page includes the paper’s title, the abstract and five keywords. 
  3. Third page is the article itself.
  4. The document (text, tables, figures, annexes and bibliography) should not exceed 25 pages, Times New Roman 12, line spacing 1.5, margins 2.5 cm. Footer notes should be Times New Roman 10.
  5. Headings (3 level) must respect the following arrangement: HEADING 1: BOLD, SMALL CAPS, NO INDENT- Heading 2: Bold, italic, no indent - Heading 3: italic, with 1 cm indent.
  6. Tables and figures should be inserted in the manuscript, numbered and with their title.
  7. Following the article should appear successively bibliographical references formatted in Times New Roman 12, line spacing 1.5, respecting the publishing norm of Recherche et Applications en Marketing and annexes(methodological or others) labelled as A1, A2, A3, etc.
  • All PowerPoint presentations will be standardized once received. The first slide will include the presentation’s title, the author’s name, titles and his related institution; the last one will be used for bibliographical references (if needed).


Call for Papers HMID

Institut d’Administration des Entreprises de Lille

  • IAE Lille

  • Université Des Sciences Et Technologies De Lille

  • USTL Lille

  • HEC Montréal, école de gestion

  • HEC Montréal

  • EDHEC Business School

  • EDHEC Business School

  • Association Française du Marketing

  • AFM

  • Lille Economie & Management

  • LEM Lille

  • Université Lille Nord de France

  • Universite Lille Nord de France

  • Sanofi Aventis

    Because Health Matters

    Ville de Lille

    Strat Adviser

    Hôpital Privé Métropole

    Hospitalization, Surgery and Emergency in the North


    Applied mathematics to the humanities and socials

    DMS Conseil Lille

    Marketing strategy and innovation for health and research

    Primary Contacts:

    JIMSLille2010@gmail.com, or fatma.guneri@gmail.com, or

    dcrie@iaelille.fr, or jean-charles.chebat@hec.ca

    Copyright : IAE Université de Lille 1, France

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