Axis1:Expected papers should be related to transversal issues in the health industry (e.g. pricing in health services, database and health industry, choices and arbitration in health, disease management, therapeutic education...), or in one or more of the following thematic axis*:

Axis 3: to question the needs for a functional and strategic marketing approach for the health institutions (e.g. ownership of the marketing process, market orientation, internal-external interactive marketing, competition, cooperation and ``coopetition``, T2A and marketing strategy...)

Axis 4: Social marketing and public health, deviant behaviour prevention within the health context; (e.g.: new modes, modalities and codes in the communication process, therapeutic education, from communication on disease towards communication on health…..)

*The various thematic discussed herewith are indicative and non exhaustive.

Two types of communications are expected:

• Scholarly contributions challenging the established theories on the subject.

• Field contributions addressing new issues or describing implementation of innovating operating modes. Those contributions should highlight the evolution of practices and organizations within the context of implementing health marketing policies and strategies.

Two presentation types will allow you to share your analysis and research work in health marketing.

• Standard paper (see instructions below) for plenary sessions and workshops, (20 minutes for presentation, 10 minutes for questions)

• PowerPoint presentation of approximately 10 slides for round tables, (10 minutes for presentation, 20 minutes for debate).

The accepted and presented papers (in French or in English) will be published as proceedings from the conference. Best papers selected by the members of the scientific committee will be published in a special edition of the Journal of Business Research*.

• This is a brief summary of the formatting requirements for papers to be submitted for HMID:

1. Title page includes the paper’s title, author’s name, his professional titles, complete contact details (professional and personal address, phone and fax number, e-mail) and acknowledgement for help and or support provided.
2. Second page includes the paper’s title, the abstract and five keywords. 
3. Third page is the article itself.
4. The document (text, tables, figures, annexes and bibliography) should not exceed 25 pages, Times New Roman 12, line spacing 1.5, margins 2.5 cm. Footer notes should be Times New Roman 10.
5. Headings (3 level) must respect the following arrangement: HEADING 1: BOLD, SMALL CAPS, NO INDENT- Heading 2: Bold, italic, no indent - Heading 3: italic, with 1 cm indent.
6. Tables and figures should be inserted in the manuscript, numbered and with their title.
7. Following the article should appear successively bibliographical references formatted in Times New Roman 12, line spacing 1.5, respecting the publishing norm of Recherche et Applications en Marketing and annexes(methodological or others) labelled as A1, A2, A3, etc.

• All PowerPoint presentations will be standardized once received. The first slide will include the presentation’s title, the author’s name, titles and his related institution; the last one will be used for bibliographical references (if needed).